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When, in the early days of the German economic miracle, the demand and the need for a multi-purpose small transport vehicle was growing ever greater, Volkswagen, with its VW Transporter, had just the right vehicle on offer. Available in the body variants of delivery van, bus, flat-bed truck and Samba microbus, the VW T1, lovingly known in Germany as the „Bulli“, was the ideal vehicle for a wide customer-base. After successful advertising, even as early as the 50s based on widespread closeness to the customer, inventive advertisers very soon found the T1, ever-present in the traffic at the time, to be an ideal mobile advertising platform that, because of its unmistakable design, also came across as a good friend. From the mid-50s, the most attractive and creative advertising T1s were those operated by the Schwäbisch Hall Building Society. Under a wind and weather-proof Perspex dome, a miniaturised new housing estate was presented to future savers and builders. 15 of these eye-catching advertising vehicles were in use throughout Germany on behalf of Schwäbisch Hall until well into the 60s and, whether in the daily traffic or in front of many bank branches, they made everyone aware of the building society idea and the slogan „A house builds something else“. Schuco is going to produce a miniature model of this legendary VW T1a "Schwäbisch Hall" to a scale of 1:43 in the PRO R line. This line, consisting of resin as the material, stands for exceptional and highly filigree small series models. By means of this highgrade model material, it is possible to produce very rare and exotic exemplary vehicles in perfect quality and also in low and exclusive production runs.
